DISNEY AND WEARABLE TECH:

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disney-magic-band-1

Disney World is introducing a smart wearable set to transform your experience in the theme park. The MagicBand is a personalized wrist accessory. By tapping it to a sensor, it activates a variety of capabilities.  If staying at one of the park’s hotels, it can function as a room key and multi-acess resort pass. While at Disney World, the MagicBand serves as store and restaurant payment.  The waterproof bracelet is customized by choosing from a variety of colors, gems and stickers. Disney’s venture with the MagicBand is set to accumulate real-time data on customer preferences and allow the park to expand on their marketing and operational strategies.  The MagicBand is free for Disney Resorts guests and annual pass holders.  Otherwise, it costs $12.95. Kids will love the function that allows strolling Disney characters to greet them by name and wish them, “Happy Birthday!”

https://disneyworld.disney.go.com/plan/my-disney-experience/bands-cards/

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