DESIGNER SPEARHEADS TECHNO SHOPPING REVOLUTION:

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Create a seamless shopping experience at the new Rebecca Minkoff flagship store in New York City.  A mirrored wall invites you to interact and scan through the latest collection.  Upon finding products you like, click to have the items sent to a mood-lit dressing room.  Download the designer’s app and be notified via text once your fitting room is ready.  A one-on-one appointment with a stylist is available with a click of a button as well.  The fitting rooms are also equipped with smart mirrors that can help by storing selected looks, offer recommendations or proceed to checkout. A digital receipt is sent as confirmation. With such a highly conceptualized store, Rebecca Minkoff has created a continuous and unbreakable link on and offline for the modern consumer.

www.rebeccaminkoff.com

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