Create a seamless shopping experience at the new Rebecca Minkoff flagship store in New York City. A mirrored wall invites you to interact and scan through the latest collection. Upon finding products you like, click to have the items sent to a mood-lit dressing room. Download the designer’s app and be notified via text once your fitting room is ready. A one-on-one appointment with a stylist is available with a click of a button as well. The fitting rooms are also equipped with smart mirrors that can help by storing selected looks, offer recommendations or proceed to checkout. A digital receipt is sent as confirmation. With such a highly conceptualized store, Rebecca Minkoff has created a continuous and unbreakable link on and offline for the modern consumer.