DESIGNER LINE GOES YOUNG WITH TECH:

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As time progresses, we are becoming more accustomed to purchasing fashion items through the internet. And when a mega designer retailer sets up a new online department labeled ‘Technology’, we begin to accept the notion that we are truly integrating industrial and electronic science.  Jeremy Scott, the previously named ‘enfant terrible’ from America, is designing for Moschino and updating the 32 year old Italian company. For the S/S 15 collection, the Moschino collection centered around the iconic Barbie phenomenon.  Not only did the garments reflect the doll’s childlike sensibility, but so did the accessories.  Beyond purses and backpacks, Jeremy introduced a human-sized Barbie hand mirror that also served as a cell phone holder.  The new Moschino tech-cessories line goes a step further by offering earphones and USB flash drives to further make its point…the new fashion consumer synchronizes technology into their everyday wear.

www.moschino.com

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