As Olympic fever continues to rise in Rio, let’s check out the most innovative fashion item introduced during the game’s opening night. I’m referring to the Illuminated Flag Bearer Jacket created by Ralph Lauren. The navy blazer has a standard and preppy look …that is, until the wearer reaches for a small control device that lights up the Olympic logo and the abbreviated USA (located at the front and back of the jacket respectively). This technological feat was accomplished by creating specialized “electroluminescent panels” that are battery-operated and able to be seen from long distances. I hope that Ralph Lauren considers delving more in fashion technology since his previous developments (PoloTech shirt and the Ricky Bag With Light) have been so well-received.